Thousands of Breaking News users tracked the 2014 Olympics on their own terms, muting stories to avoid spoilers or personalizing push notifications to ping them with results of their favorite events. We published over 600 Olympics updates in our mobile app, and we thought it would be fun to break down some of the numbers.
Let’s start with spoilers. This graph illustrates when people tapped the “mute” button to avoid seeing Olympics updates, which we posted in real time. Many users muted as the Games began, but others were more selective, hitting mute before some of the most popular events:
Leading up to the larger events, we warned users in the app with editor’s notes that our coverage was about to begin, triggering a new wave of muting activity. Collectively, more people muted the Olympics than any story before it, but the majority of users chose to learn the results in real time.
Users could also set up their own push alerts for their favorite events. The five most popular were figure skating, hockey, skiing, curling and bobsledding. Curling news alerts? Yup.
Finally, we compiled the biggest “whoa” updates throughout the Olympics. These are the most surprising stories ranked by the number of users who tapped the “whoa” button:
With the Olympics behind us, we’ll be publishing new data from time to time that examines how users personalize Breaking News during big stories. And if you don’t have the app, give us a try. We believe you deserve a breaking news experience that rises above the noise, anticipates your needs and respects your time.
(Post by @corybe)