Come back later today at 3 p.m. ET for a live Google Hangout on “Reinventing Breaking News for a Mobile Generation,” presented by GE.
You’ll be able to watch live here on the Breaking News Blog as well as on our Google+ page, and send us questions along the way. Hope to see you then!
Why do people uninstall apps? Appiterate conducted a survey and discovered one reason stands above the rest: annoying push notifications.
This probably shouldn’t come as a big surprise: just about any app you download these days wants to send you notifications. The vast majority of them are promotional, harassing you to open the app. In many ways, one of mobile’s most powerful features is turning into a spam factory.
Appiterate’s advice is common sense: “The good practice here would be to make the notifications absolutely useful for the user.” They should be valuable to you.
One of our most popular features at Breaking News is push notifications, but the same breaking stories aren’t valuable to everyone. So in the new version of our iOS app — Android coming soon — we enabled you to “alert” any topic you want: cities, countries, companies, people and even specific stories. We also write the notifications so you can read them without having to open the app.
So far, the new custom alerts feature is tremendously popular, and users are creating their own personal alert services. We put together this tip sheet on how to best personalize push notifications. And coming soon: even more features to make your push alerts absolutely useful at the speed of Breaking News.
See also: Breaking News’ app alerts can scream all day or stay out of your way (Poynter)
(Post by corybe / @corybe)
Users complain after Twitter sends out a @breakingnews notification
Twitter has been testing a news alert service, and as we experienced firsthand today, many users aren’t happy about it.
As NASA’s Maven rocket launched toward Mars, we published a breaking news update. A few minutes later without our knowledge, Twitter resent our @breakingnews tweet as a notification to an unknown number of users as part of the ongoing test. Within moments, we began receiving complaints blaming @breakingnews for notifying them without permission.
@BreakingNews @NBCNews I don’t care. Don’t push this crap to me.— Daniel J Ruden (@djruden)
Within an hour, the complaints numbered into the hundreds. Many said they reported @breakingnews as spam or blocked our account for interrupting them with an insignificant story. A few said they were pleasantly surprised by the story.
We contacted Twitter to ask to be removed from the experiment, and we’re contacting everyone who complained to apologize for receiving a notification from us without permission.
We’re intimately aware of how people don’t like being spammed with breaking news stories that don’t matter to them. In fact, we just created a product that aims to solve that problem: a personalized Breaking News service, available on iOS and BreakingNews.com, where you can control the news you want to see.
As we’ve learned over the last few years running @breakingnews, push notifications are different than Tweets in a timeline. Due to the interruption factor, there’s a higher expectation of importance and relevancy. That’s why our new Breaking News app enables users to set their own custom alerts for topics and stories that matter to them.
@BreakingNews @Twitter I have a news app on my cell for a reason. And it’s not so Twitter can send me mandatory news notifications. #kthx— Melanie Daas (@MelanieDaas)
We’re huge fans of Twitter — in fact, I believe we were the first news organization that began with a Twitter account — and the Twitter Media team has been very responsive to us. We just hope today’s experiment isn’t a sign of where Twitter wants to take the news – back in time.
(Post by @corybe. Follow our team on @breaking.)
Breaking News’ own Stephanie Clary (@sclary) shares her favorite five alerts in our new iOS app. She receives a push notification the moment there’s a new development with the NSA story, Apple or the media industry. She also gets alerted when news breaks in Seattle or South Korea.
Let us know your favorites by tweeting or posting on Tumblr with the hashtag #myBreakingNews. Learn more about how you can get the most out of Breaking News’ custom alerts.
Tips on how to customize your Breaking News alerts
For several weeks, our team has been using the new Breaking News app — now live on iOS with Android coming soon — and we’ve learned some nifty tricks and tips for getting the most out of the new features. Let’s start with alerts.
Alerts power your real-time push notifications. While our editors still send out alerts for the biggest stories, you can configure you own alerts for a wide range of topics and stories. The moment there’s a significant breaking update, you’ll get pinged. You can set an alert for an ongoing story on the fly — just tap the alarm button — or configure topics in advance by searching for them:
Here are some of our favorite topics to alert:
Cities - The most common alert on all of our of phones is where we live. I searched for “Seattle,” tapped the bell icon and added it to my list of five alerts. Whenever there’s a big breaking story in my town, it triggers a push notification. Keep in mind we’re not a local breaking news source — that’s your favorite TV station or newspaper — but we’ll alert you when something big is breaking.
Countries - Add a country to get alerted whenever major news breaks there: Australia, Israel, China, Finland and India are just a few countries our users have alerted so far. If you alert a topic with lots of updates, i.e. “United States,” we’ll warn you:
Companies - If you work for a large company that’s often in the news — say, Microsoft or Boeing here in Seattle — then alerting it in Breaking News is a great way to keep track of major developments. A few folks on our team are following Apple (the most popular alerted topic so far) and Google. Again, we’re covering larger breaking developments, and not every company update.
People - You can track prominent people in the news by alerting their names. For example, Hillary Clinton or Elon Musk are popular options. Here’s what it looks like as a push notification:
Markets - If there’s shaking in the US financial markets, you’ll receive an alert with the “markets” topic. Other handy business topics to add to your alerts: earnings and mergers & acquisitions.
Air travel - If you’re a frequent business traveler, then search for “air travel” and add it to your alerts. Get pinged about major airport delays, emergency landings and any issue that sparks significant flight delays.
Science - One of the most popular alerted topics is science, averaging around three updates a day. Most are focused on space, such as “New study: There are at least 8.8 billion stars with Earth-size planets in the Milky Way.” Whoa.
Media - We work in the media industry here at Breaking News, and this topic is one of our favorites. We’re alerted whenever there’s a breaking development in the world of media, spanning television, digital, newspapers and magazines.
Earthquakes - For news and seismology junkies, the “earthquakes” alert is a great way to instantly learn of a significant quake anywhere on the planet. You can also alert severe weather topics like “hurricanes” and “tornadoes,” too.
There’s a just a few of the thousands of topics you can alert. For now, you can alert up to five at the same time, and we’ve made it easy to swap out old topics for new ones. If you don’t want push notifications bothering you at night, head over to settings and set up your quiet time.
Let us know your favorites by tweeting or posting on Tumblr with the hashtag #myBreakingNews.
(Post by @corybe)
We’re looking for a Seattle-based associate editor
Breaking News has an opening for a full-time associate editor based in Seattle. We’re looking for a Twitter-addicted journalist with a knack for quickly discovering stories, vetting them on deadline and smartly condensing it all into well-written alerts.
Ideal candidates will enjoy working in a vibrant, fast-paced startup environment that blends editorial and technological innovation. This is the best of both worlds: a startup that loves to break the mold, supported by a large media organization who gives us the freedom to invent.
This is an evening/night shift (~2-11 p.m.), which means you’ll see sweeping sunsets over Elliott Bay from NBC News’ new office in the Columbia Tower. Apply right here.
FAQ for the new Breaking News
We’ve launched a brand new Breaking News. If we don’t answer your question below, please feel free to send a tweet to @breaking or drop us a note via BreakingNews.com.
Q - When is the updated Android app coming out?
A - Around the end of the year.
Q - What about Windows Phone and Blackberry?
A - We’ll tackle a Windows update after we get Android out the door. Sorry, we’re not planning on offering a Blackberry app. :(
Q - Can I sync my personalization settings across the app and website?
A - Not yet. That’s coming soon.
Q - Why did you only offer five topic alerts? I want more!
A - We wanted to start slow and see what happens.
Q - I’ve received a push notification for a story I didn’t alert. What happened?
A - Our editors send alerts for the biggest stories in addition to your own custom alerts. These “big story alerts” will also override any topics you’ve muted. If you like, you can turn them off in the “settings” menu.
Q - I’ve alerted a topic but I’m not getting push notifications. What’s happening?
A- First, go into settings>notification center on your device to ensure Breaking News’ alerts are active. If that’s not the problem, it could be because the latest development was not significant enough to trigger an alert. Or our editors may have mistakenly not included that topic in the update.
Q - Why are some items bold in my feed?
A - To make it easier to scan. A darker background means it’s more important, as judged by our editors. The bold text signifies that you’ve either alerted or saved a topic associated with it.
Q - What are “Editor’s Notes?”
A - We’re always evaluating breaking stories behind the scenes, and now we’re sharing some of our findings when there’s conflicting information or inaccurate details circulating on social media. It’s a way for us to offer editorial guidance.
Q - Who are your editors and what do they do?
A - Here they are. They publish everything you see, night and day. Learn more about how we balance speed with rumor control.
Q - What happens if I alert AND mute the same topic?
A - Aren’t you silly? The alert will override the mute.
Q - I follow you on Twitter. Why do I need your app?
A - You can define your own Breaking News by controlling the stories you want to see, both in the feed as well as push alerts. Also, we publish a lot more inside the app compared to @breakingnews.
Q - Who owns you?
A - We’re part of the NBC News Digital Group. However, our editorial team operates independently to ensure our coverage doesn’t show preference to any news organization.
Q - How does my news organization become a tipping partner?
A - Learn more right here.
A brand new Breaking News coming soon
We’re putting the finishing touches on a brand new BreakingNews.com and app, rebuilt from the ground up around you. It’s been a huge project for us over the last six months, and we can’t wait to launch. If you’re interested in getting a heads-up — we’re close! — then sign up right here.